Varrando offers innovative Outstream Video Advertising solutions across a multitude of platforms and ad formats. We accommodate every requirement and objective, while protecting the experience of audience members. Still, should your heart desire to go beyond general and most popular formats, Varrando has the choices. Plenty of options and rich API to configure and control the play of ads.
This popular format seamless integrate with any premium content in a variety of ways. It can be placed in editorial content, or over games, images, or even the entire page (for an interstitial effect). With the added benefit of working natively across all devices. And designed with respect to the user interaction.
It is what the industry calls “viewability”. Which means the ad automatically plays when viewable (when we determine that it can be seen while scrolling through content).
It is a form of “display advertising” on steroids. Only with a lot better and more expensive CTR and CPM.
This format is specifically designed to always be in the view of the user screen, increasing viewability. This way, the brand story conveyed is in the center of attention. And provides an optimal user engagement. InView ads can be run against websites completely lacking in any video inventory.
It’s positioned over the content, usually at the right bottom of the page. On some mobile devices, it’s centered automatically for a better user experience.
Have you seen a video running when you visited this page? We know we’re showing off, but we would ask of you to play around with it. You will love it. You can even launch the InView player multiple times. Just click the button below.
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So why use out stream players, anyway? Well, because editorial content is still premium content. It should be monetized as such. Outstream video players are the solution to really scaling video advertising and gate opening to video monetization to all publishers lacking in video inventory. It’s the new favorite “buzz-word” of the ad industry. And the preferred go-to format for advertisers and agencies.
Let’s face it, everybody loves video. It is the most compelling way to tell a story. As such, it is the most engaging medium for consumers. Don’t miss out on the goods, just because your video inventory is in short supplies. Use Varrando! Always win the race!