This popular format seamless integrate with any premium content in a variety of ways. It can be placed in editorial content, or over games, images, or even the entire page (for an interstitial effect). With the added benefit of working natively across all devices. And designed with respect to the user interaction.
It is what the industry calls “viewability”. Which means the ad automatically plays when viewable (when we determine that it can be seen while scrolling through content).
Scroll down and discover 3 responsive ways to embed outstream advertising in your editorial content.