In a world where video consumption is rising at unprecedented levels, Varrando offers a solution that unifies agencies, brands, IAB folks, publishers and technology from an unbiased advertising perspective.
Brands started to make their strategies story-like. Good stories sell well and a short tutorial about new hairdos gets 2 million hits in a week. The pie is getting ever more delicious and different industry slices are sinking their teeth into it. Varrando management and core team comes from 7+ years of experience in the ad tech domain. All products we implemented so far have proven themselves into production. We sustained server loads of 19 millions hits per minute. On average.
We have studied every side of every pain-point/issue/pitfall and tackled every problem individually. We had to develop custom-made solutions and overcome the small, but extremely talented, size of our team. As such, our innovation rate is 10 times higher than already established brands that only want to maintain their over-seized dev teams and inertia.
Our mission is to prove that technology, if done right, can have a skyrocketing adoption rate.