This format is specifically designed to always be in view of the user screen, increasing viewability. This way, the brand story conveyed is in the center of attention. And provides an optimal user engagement. InView ads can be run against websites completely lacking in any video inventory.
It’s positioned over the content, usually at the right bottom of the page. On some mobile devices, it’s centered automatically for a better user experience.
Have you seen a video running when you visited this page? Meet InView.