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Category: Video

Varrando: Google IMA, DFP, Outstream Ads, Video Players

What is Google IMA? What is DFP? What are Outstream Ads. Varrando explains.

August 13, 2017Ionela PostolacheVideo, Video Advertising, Video PlayersNo Comments

This article explains what is Google IMA, benefits of Outstream Players and ways to improve fill-rate. And how publishers can really maximize revenue by using everything in conjunction. Short Introduction Online in general, and online advertising in particular, really love…

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