In this blog post we will discuss how to monetize beyond VAST URL pre-rolls. And compare Varrando with other ad engines. In the current state of the market, for a publisher to monetize video content, they have to make do…
This blog post is a quick summary of our finds on JW Player VAST implementation. Video advertising has a protocol called VAST that enforces/guides how ads should be served in a video player. Like driving rules. JW does not abide by all…
This is the fourth blog post aiming to test and compare various VAST implementations and document our finds. We will focus on some aspects regarding companion ads in VAST. For the complete battery tests we highly recommend reading: part 1, part 2, part 3….
This is the third blog post aiming to test and compare various VAST implementations and document our finds. We will focus on VAST Wrapper options that control various behaviors in a Wrapper chain. For the complete battery tests we highly recommend reading: part 1,…
This is the second blog post aiming to test and compare various VAST implementations and document our finds. For the complete battery tests we highly recommend reading: part 1, part 3, part 4. Quick reminder. A VAST response can return: VAST…
Online video advertising is reportedly one of the fastest growing ad mediums. In US alone, digital video is expected to reach almost $9.59 billion in spendings this year, according to eMarketer. In a series of blog posts we will test…
