This article explains what is VAST & VPAID, the difference between VAST and VPAID, the connection between them, and, how a VAST / VPAID compliant video player should be implemented. 1. What is VAST (Video Ad Serving Template)? Short, generic…
This article explains what is Video Header Bidding. Difference between Video Header Bidding client-side and Video Header Bidding server-side. And how publishers can benefit from it. 1. What is Video Header Bidding or Programmatic Bidding Advertising? It’s a tech-powered ad…
This article explains what is Google IMA, benefits of Outstream Players and ways to improve fill-rate. And how publishers can really maximize revenue by using everything in conjunction. Short Introduction Online in general, and online advertising in particular, really love…
Outstream video player is the solution to scaling video advertising and gate opening to all publishes in short supplies (or completely lacking) in video content. Another “must have” that the industry was long looking for, is the demand for non-intrusive…
