This article will dive into the intricacies of low fill rate and how Varrando can improve low video ad fill rate at VPAID level. Reasons for low fill rate are multiple and diverse. I’ll touch base with many of them…
In a previous article, I covered VAST vs VPAID standards for online video ads in plain English. With examples and everything: https://varrando.com/what-is-vast-vpaid-how-about-a-vast-vpaid-video-player/ In this article I will assume all introductions are done; go straight into explaining what VAST/VPAID can do…
This article presents some advanced optimizations for VAST, VPAID, Google IMA, outstream video ads for the best HTML5 video player on the market which integrates all of them. I’ve thoroughly covered in another article why it’s a must-have for monetizing with online…
Video advertising abounds in options and jargon terminology. If you’re new to understanding how to monetize content with video ads, fear not. We’ll go through some initial guidelines and summarize the current video landscape to get you started. 1. Why…
This article shows how the best HTML5 online video player for video ads monetization can really help online publishers. We’ll cover: CDN cost reduction, low-latency, multiple ad serving competition models, VAST, VPAID, Google IMA compliance, outstream ads support, etc.. So…
This article explains what is VAST & VPAID, the difference between VAST and VPAID, the connection between them, and, how a VAST / VPAID compliant video player should be implemented. 1. What is VAST (Video Ad Serving Template)? Short, generic…
This article explains what is Video Header Bidding. Difference between Video Header Bidding client-side and Video Header Bidding server-side. And how publishers can benefit from it. 1. What is Video Header Bidding or Programmatic Bidding Advertising? It’s a tech-powered ad…
This article explains what is Google IMA, benefits of Outstream Players and ways to improve fill-rate. And how publishers can really maximize revenue by using everything in conjunction. Short Introduction Online in general, and online advertising in particular, really love…
Read some proven tricks to get more traffic to your website or video channel. Stay ahead on the game with these cool, best practices from amazing London YouTubers. *** As a technology provider it’s easy to get lost into the labyrinth…
Outstream video player is the solution to scaling video advertising and gate opening to all publishes in short supplies (or completely lacking) in video content. Another “must have” that the industry was long looking for, is the demand for non-intrusive…
