Varrando player offers 2 choices for running ads: Varrando Engine IMA SDK We have built our proprietary engine in an attempt to fill the gaps and become IAB compliant. There are significant differences between our engine and anything found on the…
We’ve had our fair share of interactions with publishers, and traders. And, although, business wise they do know how to follow their interest, when it comes to technology, each party uses same terms to define different concepts. This, in turn,…
This blog post highlights Varrando’s video out-stream ads implementation. Let’s start with some background info first. If you wanna go straight to the goodies go here. What’s In-stream? Video in-stream ads are commercials that appear before, during and after videos….
In our last blog post we covered a 360 view on fill rate. This article will cover how to boost low fill rate without slow VPAID wrappers. Now, theory aside, let’s dwelve on how parties try to achieve this. We covered…
Have you ever wondered why your fill rate is alarmingly low? Have you seen ad load times even longer than your content length? In this blog post and the next we feature a discussion on the unsuspected culprit: VPAID wrappers….
In this blog post we will discuss the capabilities of video players featured by the Akamai and AOL, and, do a comparison with Varrando. We highly recommend reading the comparison with JW Player and Brightcove/Video.js as well. Looking for the new edge in video…
In this blog post we detail how Varrando aggressively optimizes pre-roll load time. As always, we lead with some numbers and facts. To put into perspective why video players should take steps to optimize Pre-roll as much as possible. The…
This blog post features a discussion on video ad positioning. Pre-roll vs mid-roll vs post-roll. By 2019, 80% of global internet consumption will be video, according to a report by Cisco. This trend is followed by an increase in video advertising…
In the current state of the market, video platforms offer only two monetization models at most: Place ad before video content. Select an ad from a list of advertisement sources based on price as revenue optimization strategy. That’s it. All…
In this blog post we will discuss the capabilities of video players featured by the JW Player and Brightcove, and, do a comparison with Varrando. See highlights from the first complete IAB compliant solution. For a complete overview we highly recommend reading web platforms comparison as well….
